Determination of Consumptive Behavior against Potential Hypertension: A Case Study from Pangkep Community in South Sulawesi Indonesia

Daily life activities represent the accumulation of complex behaviors in daily life and few middle-aged individuals engage in physical training or physical activity at their jobs or during leisure time, it is important to examine whether overall physical activity in daily life contributes to a reduction of the risk of hypertension. The study uses qualitative research with a phenomenological approach. The sampling method uses snowball sampling. The study was conducted in June 2018 -Jan 2019. They prefer instant, quick, and delicious foods to eat, and this has already happened in rural communities, especially in Pangkep Regency, as a result of the habit of frequenting food courts and fast food restaurants. Patients with hypertension are the main causes of death (13.13%) and increasing cases (11,620) in Pangkep Regency in 2018 and 2019. Hypertension is a disease caused by various causes which are interrelated to one another. One of the causes of hypertension is nutrition (fruit and vegetable consumption habits). Researchers want to analyze the relationship between consumer behavior in consumptive life with hypertension. Data analysis techniques include the results of interviews, data reduction, analysis, data interpretation, and triangulation. Factors that affect the occurrence of hypertension are divided into two large groups that are factors that can not be modified such as gender, age, genetic and can be modified factors such as diet, exercise habits, and smoking habits. Based on the results of the study, diet with frequencies often consume foods that contain high energy, sodium, saturated fat and low fiber can increase the risk of hypertension. This is evidenced by the large number of patients visiting at the Health Service with a diagnosis of hypertension. The people of Pangkep Regency have a consumptive behavior so that they are at high risk of developing obesity, hypertension. The impact of conditions results in low health numbers experienced by the community. The people of Pangkep Regency have a consumptive behavior so that they are at high risk of developing obesity, hypertension.